Business Accelerator Team Adds C-Store Veteran

Former Family Express executive brings accounting, human resources expertise to consultancy
Business Accelerator Team

SCOTTSDALE, Ariz. — Business Accelerator Team (BATeam), which provides consulting services and digital marketing expertise to convenience-store and foodservice retailers, has appointed Monique Horn as partner.


Horn’s extensive experience developing and integrating accounting systems, processes and procedures within the c-store and retail petroleum arena spans more than 30 years, most with Family Express. During her tenure with the Valparaiso, Ind.-based retailer, she was controller, CFO and chief accounting officer before retiring last year. In addition to specialized accounting and finance-related functions, she worked on fuel procurement and distributing, warehousing and logistics, team building, human resources information systems and talent development.

In addition to her time at Family Express, Horn owned Small Business Accounting Services LLC, where she helped small business owners set up accounting systems, including payroll and tax services, as well as strategic planning related to growing their businesses.

“I am delighted to be part of the Business Accelerator Team and to be able to contribute my expertise and knowledge to this incredibly diversified group of talent,” said Horn. “I am looking forward to new challenges and the satisfaction which I know will result from my involvement.”

BATeam was formed five years ago by a team rooted in the petroleum and c-store industry who joined to form an advisory and business-catalyst firm. “Over the years via the opportunities in which we were asked to engage, we recognized the need to expand the services we provide,” said Kay Segal, founder and managing partner of the Business Accelerator Team, Scottsdale, Ariz.

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