SCOTTSDALE, Ariz. -- Business Accelerator Team (BATeam), a consultancy providing business development and digital marketing expertise to retailing and foodservice companies, has announced the appointment of Jay Price and Mike Flebotte as partners of the group.
Price joins the group with broad consumer packaged goods (CPG) industry experience after holding numerous executive-level sales and marketing roles in the confection, snack and dairy industries with Kraft, Nabisco and Dean Foods. He combines a career of leadership positions with a customer-driven philosophy, the company said. His insights provide clients with a foundational understanding and production-driven sales-development growth planning path.
Flebotte brings a unique and robust background of retailer, CPG and technology experience to the BATeam, the company said. Flebotte most recently was executive vice president of marketing for iControl Data Solutions. Previous experience includes marketing and operations roles with Ocean Spray, as well as category-management positions with retailer Ahold Delhaize. Flebotte will leverage his combined industry knowledge and expertise to develop and execute targeted digital marketing strategies.
BATeam was formed three years ago by a team rooted in the petroleum and convenience-store industry: Principals Kay Segal, Paul Reuter and David Nelson. Together, they provide information, education, market strategy and market analysis to a select group of clients.
“The more work we did with clients and the more opportunities we saw, we recognized the need to expand the services we provide,” Segal said. “Jay’s and Mike’s backgrounds will allow us to better service current and potential clients by providing additional brand development and marketing work for them.”
Scottsdale, Ariz.-based Business Accelerator Team is an outside-in catalyst assisting with insight, strategy, marketing and key industry connections. The consultancy provides business-development expertise derived from a deep understanding of what has worked with suppliers, retailers and media in retailing and foodservice.