Casey’s Goes With PriceAdvantage

Firm helping retailer execute fuel optimization strategy

ANKENY, Iowa -- Casey’s General Stores recently selected PriceAdvantage software for fuel-price management and price execution.

  • Casey’s ranked No. 4 in CSP’s 2018 Top 202 list of the largest c-store chains in the United States.

PriceAdvantage will help Casey’s move from a decentralized pricing strategy to a data-driven, centralized strategy that will identify price and volume elasticity to provide greater correlation regarding the effect of prices on fuel demand, Casey's said. The software will provide transparency to the Casey’s fuel team—from district managers to corporate fuel pricing analysts—by establishing pricing rules and strategies for specific commodities at each store. Additionally, Casey’s will use a mobile app to support streamlined competitor insight and allow district managers to make immediate market adjustments.

“In March, our value creation plan announced that we would implement fuel-price optimization with benefits being realized in the fiscal year of 2019,” said Nathaniel Doddridge, Casey’s director of fuels. “We are confident PriceAdvantage will help us increase fuel sales and gross profit dollars.”

Convenience-store consulting firm Impact 21 defined the requirements, coordinated the request for proposal (RFP) process and analyzed the results that led to the selection of PriceAdvantage, a division of Colorado Springs, Colo.-based Skyline Products.

PriceAdvantage enables customers to make fuel pricing decisions, then automatically post new prices to their point-of-sale (POS) systems, fuel pumps and price signs, and then receive price change confirmation. It is a scalable tool that can be used by retailers of all sizes.

“We can have Casey’s up and running very quickly, and we are confident that our fuel-price management and execution software will help Casey’s reach their fuel sales goals,” said Chip Stadjuhar, president and CEO of Skyline Products, which produces software and electronic price and transportation signs.

Ankeny, Iowa-based Casey’s General Stores has more than 2,000 c-stores in 15 mostly Midwestern states, located primarily in towns with populations of 5,000 or fewer people.

Photograph courtesy of PriceAdvantage

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