Casey’s General Stores has inked a new strategic partnership with GSTV, a national at-the-pump video network, to provide the convenience-store chain’s retail media network (RMN) offering, Casey’s Access, with a branded digital video solution for its fuel dispensers.
Casey’s Access’ inventory reaches shoppers across owned and operated digital channels, on-premise inventory and off-site media.
The partnership will complement and expand Casey’s existing multi-pronged retail media portfolio of options for partner brands to engage and connect with customers, with the goal of increasing sales inside the store.
- Casey’s General Stores Inc. is No. 3 on CSP’s 2025 Top 202 ranking of convenience-store chains by store count.
Located at more than 29,000 fuel and convenience locations nationwide, GSTV has a 95% watch and listen rate, it said. In addition to its core network, GSTV offers mid-sized and large retailers a fully managed service solution to deploy a branded media experience that reinforces their messaging, provides a differentiated consumer experience, drives in-store sales and foot traffic and builds customer loyalty, the company said. The new solution provides Casey’s and other retail partners with a turnkey and customized option designed to be an extension of their retail media network.
“Our retail media journey began in 2023 with the launch of Casey’s Access, and we’ve been strategically expanding our ad inventory ever since,” said Justin Coaldrake, senior director of omnichannel guest experience and media at Casey’s. “We’re thrilled to partner with GSTV to unlock a powerful and differentiated advertising channel that’s unique to our industry. With more than 2,900 locations across 19 states, we offer advertisers unmatched scale and access to unique audiences. By combining this new GSTV partnership with our existing in-store offerings, we’ll have over 30,000 digital screens across our ecosystem.”
Dan Trotzer, executive vice president for industry with GSTV, said, “For suppliers, inclusion of Casey’s in GSTV’s national network will be a welcome addition for brands already advertising with GSTV and seeking to reach this valued audience at scale.”
GSTV’s solution includes white-labeled video broadcast displayed on forecourt screens customizable to align with and extend a retailer’s brand; family-friendly content built to capture customer attention; a dedicated account manager to oversee the media management process end-to-end; access to GSTV’s media sales team to facilitate national brand ads; and access to marketing and creative services though GSTV’s in-house video production team, IGNITE.
Ankeny, Iowa-based Casey’s has approximately 2,900 convenience stores in 20 states. It is the third-largest c-store retailer and the fifth-largest pizza chain in the United States.
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