Casey's ‘Reimagines’ Merchandising

Retailer leveraging online sourcing platform to add new brands
Photograph: Shutterstock

ANKENY, Iowa — To ‘reimagine’ its merchandising, Casey’s General Stores Inc. has partnered with RangeMe, an online sourcing platform that will help the convenience-store retailer find and sell “innovative and emerging” brands by streamlining product discovery between suppliers and retailers.

RangeMe will help Casey’s find and sell new brands. Casey's will be able to scale its product sourcing initiatives as well as tap into RangeMe’s product pipeline.

“Our diverse guest mix means we are continually looking for new products and evaluating our product mix to ensure we are aligning what's on our shelves to reflect the preferences and needs of our guests,” said Tom Brennan, chief merchandising officer for Casey's. “By signing on with RangeMe, we are excited at the potential to strengthen Casey's as a destination where consumers know they can find the best and most relevant products at a great value.”

Working with RangeMe will provide Casey’s with increased direct access to suppliers and products and will help the stores tailor their product mix and create localized assortments.

“Casey's is committed to meeting their consumers' needs through the right product assortment and is dedicated to working with brands that give their stores a strong regional impression,” said Nicky Jackson, CEO of RangeMe. “With more than 150,000 suppliers on our platform, and more joining every week, there is a vast capacity to create a destination experience where their guests can come to find the products they love.”

“Creating a welcoming store environment is what keeps consumers returning,” Jackson said, “and new product discovery is essential to that development. When a consumer walks in and sees exactly what they're looking for, or new brands they didn't know they were looking for, they connect with that retailer—and they can't wait to come back.”

RangeMe enables product suppliers to grow their retail relationships with a platform that gives them the tools to manage their products, market their brand and build awareness.

San Francisco-based RangeMe is a unit of Efficient Collaborative Retail Marketing Co. LLC, Solon, Ohio. It is integrated into the ECRM product offering.

  • Casey’s is No. 4 on CSP’s2020 Top 202 ranking of convenience-store chains by number of retail outlets.

Casey’s, based in Ankeny, Iowa, has more than 2,200 convenience stores in 16 states.

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