Technology/Services

Casey's Selects Engage3 for Efficiency and Insights

Program helps retailers reverse-engineer competitors' pricing and assortment strategies
casey's convenience store back office software
Photograph courtesy of Casey's General Stores

ANKENY, Iowa — Casey’s General Stores Inc., a convenience-store chain operating more than 2,200 stores, has selected Engage3, which helps retailers track and optimize market information.

Casey's, also known for its pizza, offers self-service gasoline, a selection of grocery items and an array of prepared food items. The chains is No. 4 on CSP’s 2021 Top 40 update to the Top 202 list of c-stores by store count.

"In addition to the cloud-based visualization and insights that will now be available to us at Casey's, we are excited about Engage3's suite of mobile applications. CIM: MissionScanner provides efficiencies to what is a very manual process today," said Keith Day, retail pricing and analytics manager at Casey's. "The mobile capability provides us flexibility and the data seamlessly integrates into our system."

"We are proud to welcome Casey's, one of the world's fastest-growing retailers in recent years, as a customer," said Edris Bemanian, CEO of Engage3. "We look forward to partnering with the Casey's team to enhance their market visibility as they ensure a great experience for all their guests."

Engage3's Competitive Intelligence Management (CIM) is an AI-assisted program that provides competitive data and like-item-linking visibility. CIM helps retailers reverse-engineer their competitors' pricing and assortment strategies across channels, markets and items. Price Image Management (PIM) is a pricing program that defines the effect of strategic pricing alternatives and offers pricing recommendations. Engage3's leadership team includesf former KhiMetrics, SAP, Revionics, dunnhumby, KSS Retail, IBM/DemandTec and Nielsen executives.

Based in Ankeny, Iowa, Casey’s operates retail fuel outlets and convenience stores in 16 Midwestern states, primarily Iowa, Missouri and Illinois.

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