Cash Depot Appoints Tony Gaines as Chief Revenue Officer

Positions CPG veteran as brand ambassador
cash depot
Photography courtesy of Cash Depot

Cash Depot Ltd. has appointed Tony Gaines as the new chief revenue officer (CRO). An experienced consumer packaged goods (CPG) business leader, Gaines will focus on expanding new cash services products across multiple channel verticals.

tony gaines

Gaines comes to Green Bay, Wisconsin-based Cash Depot with more than 25 years of experience as an executive in multiple product categories and services at companies including E&J Gallo Wine, Anheuser-Busch, Logic and Advantage Sales and Marketing where he represented several brands in all channels worldwide.

At  Gallo, he was national director of customer development in charge of the convenience channel, among other roles. At Anheuser-Busch, Gaines was vice president of sales for small format, where he led the drug, convenience and dollar channel customer teams.

In addition to Gaines’s alcohol, manufacturing and CPG-related experience, he has worked with Fortune 100 CPG companies and led startups.

Most recently, Gaines was the CEO of Stewart’s Enterprises, a startup alcohol company with Hard Rock and Stewart’s Spiked brands. In 15 months, Gaines launched Hard Rock and Stewart’s in more than 12,000 accounts in 14 countries and 22 states while expanding product selection by more than 18 new SKUs in national and global accounts including Walmart, Kroger, Safeway, HEB, Wawa and Aldi. Gaines served eight years on the NACS Supplier Board.

“The breadth and depth of Tony’s experience and knowledge is extraordinary. This, coupled with his experience and success across all leadership positions and channel verticals put Cash Depot in a position for astronomical growth,” said Dave Charles, chairman for Cash Depot.

“With over 120 dedicated technicians, 37,000 machines in the market and a cash-based financial solution that partners like Walmart, Kwik Trip, and Pilot trust, Cash Depot is positioned well for a positive future,” said Gaines.

Founded in 1998, Cash Depot is a nationwide financial services, ATM and air/vac solutions provider. The company Cash Depot is an independently owned and operated financial solutions provider.  

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content


7 C-Store Tech Innovations

New technology solutions rolling out in the first half of 2023 are helping support c-store operations both inside the store and at the forecourt

Snacks & Candy

C-Stores Dabble in Dible Cookie Dough

Brand’s safe-to-eat snack bars are available at QuikTrip, Sheetz and Rutter’s


More from our partners