Technology/Services

CEFCO Launches Web-Based Pay at Pump

New payment capability in partnership with Stuzo
convenience store mobile app
Photograph courtesy of Stuzo

TEMPLE, Texas — CEFCO Convenience Stores has launched web-based pay-at-the-pump capabilities using CEFCO’s digital wallet across its network of stores in partnership with Stuzo.

The new capability enables CEFCO Rewards members to securely purchase fuel and car washes via a fast and frictionless web experience, using the CEFCO digital wallet and payment method of their choice. The new experience empowers program members to receive the full benefit of personalized offers and promotions through the CEFCO Rewards digital payments capability without needing to download the CEFCO Rewards mobile app. The cross-channel loyalty, payments and customer experience capabilities, powered by Stuzo’s Open Commerce product suite, are helping CEFCO acquire more program members and engage with those members via personalized payments capabilities, the company said.

“Providing our customers with choice and flexibility in how and where they pay, especially with more seamless options that remove contact from the payments experience, is a priority for CEFCO,” said Lorne Brockway, CIO of CEFCO. “Ensuring all payments experiences offered to our customers, including our newest fast, easy, web-based option are seamlessly connected with our CEFCO Rewards program, makes our CEFCO Rewards program that much easier to use for our valued program members.”

“At Stuzo, delivering intuitive, optimized member experiences that seamlessly integrate loyalty and payments across channels, is a top priority,” said Carly Deitrich, vice president of strategic accounts for Stuzo. “We’ve heard from CEFCO’s customers that they are very busy and anything we can do to help them get in and out faster and easier, with less friction and contact, goes a long way in providing them an exceptional experience.”

As a strategic partner to Stuzo, CEFCO is using Stuzo’s full Open Commerce product suite, including Activate for Intelligent 1:1 Loyalty, Transact for Contactless Commerce, and Experience, which brings loyalty and payments programs expanded capabilities via cross-channel member engagement, including SMS, web, mobile apps and more.

Philadelphia-based Stuzo aims to help retailers know and activate more customers and data in real-time in an effort to generate more visits, more gallons and bigger baskets, it said.

CEFCO is a Temple, Texas-based convenience-store chain operating more than 200 stores in Texas, Alabama, Mississippi, Louisiana, Arkansas and Florida.

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