Under the terms of the acquisition agreement, Excentus and Metrosplash contributed certain assets and operations of their businesses to become partners in Centego, which will be managed [image-nocss] by Excentus.
"This transaction allows us to better manage the growth and expansion of our fuelperks! program while also focusing on the burgeoning opportunity in the convenience store rewards and grocery store cross-promotion markets through Centego," said Dickson Perry, chairman and CEO of Excentus. "In addition, Centego will also be able to provide greater focus and resources for our already developed and growing fuel control and reward systems business."
Pat Cummiskey, CEO of Metrosplash, said, "We are excited to partner with Excentusthe clear market leader with their market share, products and services, and extensive patent portfolio. Centego will immediately leverage best-of-breed technology and services from both organizations, a strong roster of talent, and a robust client list."
Highland Village, Texas-based MetroSplash Systems Group provides a technology platform that enables businesses of all types to implement a supplier-integrated fuel-based consumer reward program (FuelLinks) or to monetize an existing affinity program toward the purchase of fuel. The company offers the financial settlement and Loyalty as a Service (LaaS) infrastructure to bridge between merchants (reward issuance) and fuel retailers (redemption).
Dallas-based Excentus is the provider of the patent-protected fuelperks! Rewards Program, a retail marketing coalition in the United States using fuel as the consumer reward.
Centego, also based in Dallas, is a subsidiary of Excentus providing technology and services for the creation and management of reward programs. It also provides a fuel control solution for the automation of both retail and commercial fuel locations.