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Chevron Launches Sports-Themed Loyalty Program

aFANity rewards members with tickets, gear, memorabilia, experiences

SAN RAMON, Calif. --Chevron U.S.A. Inc. has launched the aFANity sports-themed rewards program.

Eligible participants were able to sign up as members and begin earning points as of Oct. 1. They can redeem those points for prizes such as football tickets, autographed memorabilia, officially licensed team gear and experiences with their favorite teams.

Members earn points for signing up with aFANity and can earn additional points through activities such as connecting their social-media accounts, connecting their Chevron and Texaco Techron Advantage Credit Card, using their connected card at Chevron and Texaco gas stations in participating areas and attending Chevron-sponsored football games.

aFANity is available to residents of Alabama, Arizona, California, Florida, Georgia, Idaho, Louisiana, Mississippi, Nevada, New Mexico, Oregon, Tennessee, Texas, Utah, Washington and Wyoming.

“Sports fans are extremely passionate individuals, so we wanted to tap into that enthusiasm and find a way to reward them,” said Don Walker, general manager of the Chevron brand. “Being able to offer once-in-a-lifetime experiences with teams and other rewards such as autographed memorabilia will allow us to connect with consumers in a way we never have before.”

aFANity Rewards Program members will have several ways to redeem their points on the aFANity website. Through auctions and sweepstakes, members can win autographed memorabilia from Fanatics Authentic, tickets and experiences such as a round of golf with a legend from their favorite team or feeling what it’s like to be an equipment manager for a day. The aFANity Rewards Program leverages Chevron’s sponsored relationships with football properties across the NFL and NCAA to cater to all types of fan interests.

Consumers were able to sign up as members and create an account starting Oct. 1 at www.aFANity.com. There is no cost to participate.

San Ramon, Calif.-based Chevron Corp. is a major integrated energy company.

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