Technology/Services

Circle N Adds EZ Pay

Nimocks Oil stores implementing POSA Tech loyalty, gift card, prepaid program

FORREST CITY, Ark. -- Circle N Markets will now carry POSA Tech Inc.'s EZ Pay loyalty and prepaid program in all of its convenience stores. POSA Tech is a provider of point-of-sale (POS) technology and transaction processing services.

"POSA Tech has provided us a service that is going to increase our revenues and customer retention, while also decreasing our processing fees when using a gift card at the pump," said Mallory Nimocks of Nimocks Oil Co. "The ability to offer a turnkey loyalty program for inside and outside sales, along with allowing our customers the ability to buy and use our gift cards inside and at the pump gives our customers a great service. Nimocks Oil builds customer retention, increases sales and allows our customers the ability to receive discounts at the pump and inside."

Doug Pfeiffer, CEO of Fort Lauderdale, Fla.-based POSA Tech, said, "POSA Tech's EZ Pay Pump program operating on the KickBack certified Gilbarco Passport POS 6.01 system, has been a  successful launch in all of the Circle N Market stores. "We can offer our retail chain accounts a custom loyalty/gift card program, along with all of the prepaid products offered on a one terminal solution."

He said, "The enrollment for each customer is as easy as swiping their drivers license through a terminal placed inside each store, capturing the customer's name, address, date of birth and drivers license number. The customer can choose to use the retailer's loyalty card or can use their driver's license ongoing depending on the POS system used. With our partnership with KickBack, POSA Tech can offer a full-service loyalty/gift card program that is tied in with our prepaid and Automobile Club discount services."

Forrest City, Ark.-based Nimocks Oil operates about a dozen Circle N convenience stores in the state of Arkansas.

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