Conway MacKenzie Launches Consumer Products Practice

New team brings together professionals with decades of experience in operations, finance, marketing, branding and more

ATLANTA Management consulting and financial advisory firm Conway MacKenzie has launched its new Consumer Products Practice (CPP). This team will help clients capitalize on growth opportunities and navigate challenges while facing unprecedented disruption from e-commerce, demographics trends, regulatory uncertainty and shifts in consumer-brand relationships, the company said.

Leading the practice is Michael Musso, senior managing director of Conway MacKenzie, Atlanta. Musso has spent more than 30 years transforming and strengthening companies as a CEO, operations leader and financial and restructuring adviser, according to the company. His experience, in addition to his roles as a turnaround adviser and hands-on operator, is rooted in working with large multinational brands while at Procter & Gamble, Pepsi-Cola and Frito-Lay.

Conway MacKenzie's CPP offers the capabilities and knowledge of a dedicated and experienced team with a diverse blend of restructuring and performance improvement experience, the company said.  The objective is to be an industry-leading resource to help companies successfully manage change, create better outcomes for customers and build value for owners and investors.

"We are excited about the launch of Conway MacKenzie's Consumer Products Practice because it meets a growing and important need for an increasing number of companies, and we have put together an outstanding team to partner with them," said Donald MacKenzie, CEO of Conway MacKenzie. "Having a leader with Mike's consumer packagedgoods (CPG) experience is a big advantage for Conway MacKenzie in this industry. Beyond his decades of working in-house for blue chip CPG companies, Mike brings a practical approach to solving the complex challenges faced by many in this space. As a hands-on CEO for multiple companies, he understands firsthand how to navigate the complex Consumer Products Customer channels.

Conway MacKenzie has assembled a CPP team with a track record of success in operational and financial improvement, implementing commercial growth strategies, establishing marketing and customer engagement programs, and building online sales channels and digital brand presence.

Joining Musso from Conway MacKenzie on the CPP team are Timothy Stallkamp, senior managing director, and Alpesh Amin, managing director, who each bring to the team more than 20 years of consumer products experience as restructuring advisers and interim managers for companies facing performance challenges. The team also includes Matt Mason, managing director and real estate practice leader.

The CPP also includes strategic operating partnerships, includingMelissa Burdick, president of Pacvue and an e-commerce thought leader and pioneer, and Lora DeVuono, co-founder and principal of Inspira Marketing Partners.

Conway MacKenzie Inc. is a global consulting firm with a more than 30-year history of driving growth and creating value for clients across industries and across the world. Conway MacKenzie delivers highly specialized financial, operational and strategic services to help healthy enterprises grow and solve complex business challenges.

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