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Cumberland Farms Launches Summer Sweepstakes

Customers can win free gas with use of SmartPay mobile app

WESTBOROUGH, Mass. -- Cumberland Farms recently launched its Summer of SmartPay Sweepstakes. Until Aug. 31, customers who pay with SmartPay Check-Link at the pump or in-store will automatically be entered to win a grand prize of free gasoline for one year. SmartPay is a mobile app from Cumberland Farms that saves users 10 cents on gas once per day.

During the Summer of SmartPay, every gasoline purchase using SmartPay counts as one entry and each in-store purchase using SmartPay counts as two entries. At the end of the sweepstakes, Cumberland Farms will randomly select one grand-prize winner, who will win one year of free gasoline, and 80 runner-up winners who will each win a prize of 50 gallons of free gasoline.

"With so many families planning to hit the road this summer, we thought it would be fun to give SmartPay users a chance to win some free gas," said David Heilbronner, director of brand strategy and advertising for Cumberland Farms. "We encourage our customers to enjoy the convenience of using SmartPay when shopping in-store in addition to saving 10 cents on every gallon of gas."

In February, Cumberland Farms rolled out a revamped SmartPay app. In addition to saving users 10 cents on every gallon of gas, mobile app users can access benefits such as a free coffee or fountain beverage for every 50 gallons of gas purchased. App users can also earn their way to free select in-store menu items, such as pizza and breakfast sandwiches, via clubs that reward users with a free menu item for every 10 items purchased. In addition, mobile-app users receive bonus reward coupons for many other items.

SmartPay is available as a mobile app or payment card. The mobile app can be downloaded by visiting the Apple App Store or Google Play.

With more than 600 stores, Westborough, Mass.-based Cumberland Farms ranked No. 13 in a year-end update of CSP’s2017 Top 202 list of the largest c-store chains in the United States.

Photo courtesy to MattyBalooch. 

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