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Technology/Services

Cumberland Farms Updates Its SmartPay App

New version introduces food-club rewards and other additions

WESTBOROUGH, Mass. -- Convenience-store retailer Cumberland Farms has launched a redesigned SmartPay Check-Link mobile app with new features.

Mobile app users who upgrade to the new version can earn their way to free select in-store menu items, such as pizza and breakfast sandwiches, via clubs that reward users with a free menu item for every 10 items purchased.

The redesign also improves the user experience, according to the company.

"The beauty of SmartPay Check-Link is its simplicity, and our new design further enhances that simplicity with an elegant, intuitive design,” said Gwen Forman, senior vice president of marketing for Cumberland Farms.

All SmartPay users save 10 cents on every gallon of gas. Additionally, every day, mobile users have access to other benefits, such as a free coffee or fountain beverage for every 50 gallons of gas purchased. Mobile app users also receive bonus reward coupons for select items.

"We encourage all of our SmartPay card users to switch to the app, and all of our other customers to sign up and enjoy the 10 cents savings and all of the other benefits," Forman said.

This is the first of many updates to follow, she said. New features will include a biometric-touch ID sign-in process, an enhanced store finder and the ability to sign up for SmartPay on the app itself. Additional SmartPay app capabilities include the following:

  • Track lifetime savings on select in-store food items and gas rewards.
  • Pay for fuel and in-store purchases.
  • View in-store deals and promotions.
  • Track fuel rewards progress.
  • Find directions to the nearest Cumberland Farms and check hours of operation.

The SmartPay mobile app is available through both Apple’s app store and Google Play.

Family-owned and operated Cumberland Farms, based in Westborough, Mass., maintains a network of almost 600 c-stores across eight states. The chain ranked No. 13 in a year-end update of CSP’s2017 Top 202 list of the largest c-store chains in the United States.

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