Technology/Services

Daily’s Enhances Rewards With Paytronix

New tech boosts chain’s one-to-one marketing efforts
Photograph: Shutterstock

JACKSONVILLE, Fla. — Convenience-store retailer Daily’s is upgrading its loyalty program with Paytronix as part of an enhanced customer experience strategy through updated technology.

The Paytronix platform replaces an older RFID and fob-based system currently in place. The new program enables the Daily’s marketing team to create customized offers for its customers and features both a mobile app and integration with the NCR Radiant POS system.

“Our customers love our loyalty program, but transitioning to a more modern platform will allow us to give them even more benefits and opportunities,” said Max Glober, Daily’s director of marketing. “We plan to offer our Daily’s Rewards members special pricing, club rewards and sweepstakes, as well as higher-tiered rewards for our most loyal customers. We’ll also surprise and delight our members with random rewards and will focus on driving growth toward our more unique items, like our proprietary food offerings.”

Daily’s operates 36 c-stores in Jacksonville, St. Augustine and southeastern Florida. Daily’s parent company, Jacksonville-based First Coast Energy, is No. 49 on CSP's2019 Top 202 list of c-store chains by store count. It features made-to-order gourmet sandwiches and coffee, a wine collection and gluten-free snacks.

“Daily’s is preparing itself for the future by taking full advantage of the artificial intelligence that powers one-to-one marketing within the Paytronix platform,” said Paytronix CEO Andrew Robbins. “Our customers see amazing results when they’re able to match the right products with the right customers at the right time. It’s that kind of individualized connection to customers that keeps customers returning, as measured by a positive impact on top-line revenue.”

Paytronix uses artificial intelligence to power its proprietary algorithms that find the right offer for an individual and deliver it at the proper time to motivate the next visit.

Based in Newton, Mass., Paytronix is a provider of software-as-a-service customer experience management products for c-stores and restaurants. Through its software design and integrations with more than 30 point-of-sale systems, Paytronix is behind more than 400 brands across 30,000 locations. Through one-to-one engagement with customers via programs such as order and delivery, loyalty, customer relationship management and stored value, Paytronix generates consumer insights to motivate increased visits and spend.

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