Domino Skips the Checkout

Oklahoma c-store chain goes frictionless
Photograph: Shutterstock

CLINTON, Okla. -- Domino Convenience Stores, a subsidiary of Elmer Smith Oil Co., will install Skip’s mobile-based checkout option at 17 locations by January 2019.

Skip’s frictionless checkout system allows customers to scan items with their mobile devices as they take them from the shelves. Store associates are notified when a Skip user arrives and can monitor their purchases in real time. Once a customer scans all of their purchases, they finalize payment in the app and leave, avoiding waiting in line.

“All of our locations are different in regards to our customers,” said Martin Smith, president of Elmer Smith Oil, Clinton, Okla. “Some cater to road warriors that transport the nation’s goods, while others have a loyal customer base that come in multiple times a day. We are excited to implement Skip’s frictionless checkout technology because it provides a primary value proposition to every single customer at every location, which is a customer-initiated instant checkout experience."

C-store chain Enmarket announced last month that it is also integrating Skip Checkout into its stores as frictionless concepts continue to expand. H-E-B also recently expanded its test of frictionless locations to seven stores in Austin, Texas. Meanwhile, the third Amazon Go in Chicago recently opened to the public.

“As a mobile app company, the end-user experience is at the core of every decision we make. As we focus on simple and frictionless checkout experiences, we trust our partners, like Domino, to drive customer awareness, alongside general market awareness that big-box brands provide by rolling out their proprietary services,” said Chase Thomason, CEO and founder of Salt Lake City-based Skip.

Skip Checkout has integrated with multiple c-stores and suppliers, and it has set a goal to place its mobile checkout technology in 3,000 stores by 2019.

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