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Technology/Services

Double Quick Rolls Out Affiniti Cloud

C-store chain adopts marketing tool developed by Pinnacle
Photograph: Shutterstock

INDIANOLA, Miss. — The Double Quick convenience-store chain has rolled out its Quick Pass marketing program powered by Pinnacle’s Affiniti Cloud Shopper Engagement Platform.

"We're thrilled to have been able to work with the Double Quick team to visualize and implement a shopper engagement strategy that will enable them to better understand and reward their customers, while providing them the data they need to make impactful decisions that will continue to grow their program,” said Melissa Fox Hadley, vice president of marketing and innovation for Pinnacle Corp.

The Pinnacle Affiniti Cloud Shopper Engagement Platform builds on Double Quick’s existing point-of-sale (POS) system and customers’ Wi-Fi connections. This enables Double Quick to collect and profile shopper data to create relevant, personalized marketing and customer-engagement strategies that can be activated across all devices and channels. It also provides timely and relevant content for customers, including personalized offers and promotions when they are both in and away from Double Quick stores.

"Connecting all this data and making it actionable is providing a wealth of customer information and insight we are using to drive deeper customer engagement,” said Lauren Scott, director of marketing for Double Quick. “This has helped us refine our marketing and promotions in real time, and has made operational, inventory and merchandising decision-making easier. Leveraging data like this from a single source, made possible by the Pinnacle Shopper Engagement Platform, is creating revenue opportunities for Double Quick by identifying consumer habits and personalization opportunities."

Arlington, Texas-based Pinnacle provides POS, shopper engagement and foodservice technology to the convenience-store industry.

Double Quick, based in Indianola, Miss., includes 49 convenience stores in the Mississippi Delta, northwest Mississippi and southeast Arkansas.

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