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Technology/Services

Drop Tank Revamps With Oracle

Rewards technology provider adds more powerful data and analytics platform

BURR RIDGE, Ill. -- Drop Tank, a loyalty technology and rewards company, is using Oracle Autonomous Data Warehouse to fuel its loyalty solutions for gas-station operators.

Partnering with fuel providers such as Marathon Petroleum, as well as gas station and convenience-store brands, Drop Tank deploys loyalty systems that drop the price of fuel for members and help capture and unlock customer insights through a range of data services. With Oracle Cloud Infrastructure as its underlying platform and Oracle Autonomous Data Warehouse to store data and provide analytics, Drop Tank gathers insights that help gas-station operators and consumer packaged goods companies identify trends and make more intelligent decisions on future promotions and sales strategies.

"As our loyalty programs began to evolve and reach more consumers, we needed a more efficient way to seamlessly manage and scale to enable more partners to leverage our network," said Timothy Miller, vice president of technology for Drop Tank. "By choosing Oracle Autonomous Data Warehouse, we can automatically set load marks and scale, making it easy to support new campaigns without having to worry about time-consuming exercises like indexing, patching and tuning."

Oracle Autonomous Data Warehouse enables Drop Tank to scale to address new business needs, such as the introduction of a new rewards campaign within hours of notice. Drop Tank now supports 30 times more retail locations than it did four years ago. With Oracle Autonomous Data Warehouse, Drop Tank expects to have the capability to handle a 50 times increase in sales transactions through the end of next year.

"Today's market dynamics require companies to constantly look for innovative new ways to meet customer demands," said Andrew Mendelsohn, executive vice president with Oracle Database. "By bringing the capabilities of the Oracle Autonomous Database to companies of all sizes, the complexities of configuration, administration and tuning are eliminated and the result is a solution that is quick to deploy, low cost, high performance and securely featured."

Using Oracle Autonomous Data Warehouse's self-driving, self-securing and self-repairing capabilities, Drop Tank has reduced the overall time needed from database administrators as compared to more cumbersome competitive database offerings. With the Oracle Cloud Platform fully integrated, Oracle SOA Cloud is used to rapidly provision and link directly to gas station host systems to capture fuel and consumer goods data, eliminating the need for developers to write additional software.

Oracle Autonomous Database is built on unique Oracle data management technologies, including Oracle Exadata Database Machine, Oracle Database 18c, Oracle Real Application Clusters, and Oracle Multitenant, plus algorithms using artificial intelligence to make it autonomous.

Drop Tank, based in Burr Ridge, Ill., specializes in gas-station loyalty technology and loyalty solutions, with thousands of retail implementations across the United States. Drop Tank partners with fuel and convenience-store brands to deploy loyalty functionality across stations which may have inconsistent retail technology. Drop Tank's solutions unlock loyalty and data services for a wide range of participants in the convenience store industry.

The Oracle Cloud offers complete SaaS application suites for ERP, HCM and CX, plus best-in-class database Platform as a Service (PaaS) and Infrastructure as a Service (IaaS) from data centers throughout the Americas, Europe and Asia. Oracle is based in Redwood Shores, Calif.

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