Technology/Services

EdgePetrol Teams Up With Petroleum Equity Group for U.S. Expansion

Partnership will help adapt offering for the American market
edge patrol

LONDON and CHAPPAQUA, N.Y. — EdgePetrol, a London-based petroleum software company, is expanding to the United States. Following work with major oil companies in the United Kingdom and Ireland, EdgePetrol has formed an alliance with industry advisory company Petroleum Equity Group (PEG), bringing the EdgePetrol solution to U.S. gasoline retailers.

CEO Gideon Carroll, formerly with energy commodity trading company Trafigura in Singapore and oil and natural gas company Gazprom in Moscow, founded EdgePetrol in 2017.

EdgePetrol’s web-based application allows fuel retailers to make enhanced business decisions in real time. By securely connecting to point-of-sale transaction data, cost of goods and competitor pricing, the app displays current weighted and blended margins, volumes and profits, providing retailers with the critical data they need to improve profitability.

“The United States is the obvious next step for EdgePetrol,” Carroll said. “We want to bring U.S. retailers valuable insight by giving them full visibility of their data, just as we have done for the U.K. We built the app by listening to retailers and understanding their needs. Our partnership with PEG gives us the ability to understand U.S. marketing practices and adapt our offering for the American market.”

Ken Shriber, managing director and CEO of Chappaqua, N.Y.-based PEG, said, “Petroleum Equity Group is very excited to have been chosen by EdgePetrol to help bring their valuable pricing platform to the U.S. market. I strongly believe that our clients will benefit financially from the innovative and user-friendly tools from EdgePetrol. The age-old process of utilizing Excel spreadsheets and other internal analytics to set retail prices will be revolutionized by EdgePetrol’s intelligent software solutions.”

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