EG America, Westborough, Massachusetts, has launched its retail media network (RMN) in partnership with Axonet, a c-store RMN company based in Chicago.
- EG America is No. 6 on CSP’s 2025 Top 40 Update to the 2024 Top 202 ranking of U.S. c-store chains by store count. Watch for the full 2025 Top 202 ranking in the June issue of CSP magazine and in CSP Daily News.
EG America’s RMN capabilities allow its brand partners to reach its shoppers throughout the buying journey with digital signage, the company’s SmartRewards loyalty program and off-site advertising.
Retail media networks connect retailers and consumer-packaged goods (CPG) brands with the help of technology suppliers. RMNs are about taking consumer data and allowing that data to be used to serve relevant ads to consumers in partnership with CPG companies. These ads can exist both on- and off-site, whether it’s inside stores, on websites or via apps.
"Combining Axonet’s cutting-edge technology with our vast network of stores and loyal SmartRewards members creates a game-changing platform for CPG brands to connect with our guests at impactful moments during their buying experience,” said Whitney Johnson, senior vice president of marketing at EG America. “We’re excited about the forward-thinking offers and brand partnerships this collaboration is already delivering and will continue to into the future.”
The convenience store first announced the RMN in November.
- Learn more about retail media networks from CSP’s RMN coverage.
Founded in 2001 by the Issa family, Blackburn, United Kingdom-based EG Group is a gasoline forecourt and retail convenience operator with more than 6,200 sites across the United Kingdom and Ireland, Europe, the United States and Australia. In 2018, EG Group established itself in the United States as EG America by acquiring Kroger’s 762-site c-store network, which included the Turkey Hill, Loaf 'N Jug, Kwik Shop, Tom Thumb and Quik Stop banners. It acquired TravelCenters of America’s Minit Mart convenience-store business in 2018. The portfolio included 225 c-stores. And in 2019, among other acquisitions, EG Group acquired Cumberland Farms and its nearly 660 c-stores in the Northeast and Florida.
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