EG America, Westborough, Massachusetts, is partnering with Swiftly, a retail media company, to integrate Swiftly’s Alcohol Cashback solution into EG America’s SmartRewards app.
This new program gives customers nearly instant, supplier-funded cash back on beer, wine and spirits purchased across EG America’s family of convenience brands, including Cumberland Farms, Certified Oil, Fastrac, Loaf ‘N Jug, Kwik Shop, Turkey Hill, Quik Stop, Tom Thumb, Minit Mart and Sprint.
The Alcohol Cashback program requires no administrative lift or margin impact for EG America. Swiftly automates state-by-state compliance, validates transactions and processes funds independently. For suppliers, the program delivers transparent performance data and measurable return on ad spend, according to the company.
- EG America is No. 6 on CSP’s 2025 Top 202 ranking of U.S. c-store chains by store count.
“Our commitment is on delivering value and convenience for every shopper,” said Brian Ferguson, chief marketing officer at EG America. “By integrating Swiftly’s Alcohol Cashback offering as a new feature within EG America’s SmartRewards app, we’re offering customers a seamless way to save while strengthening loyalty across our family of stores. This partnership allows us to deliver the valuable shopping experience our customers expect, while driving measurable business growth.”
For decades, alcohol promotions have relied on paper-based rebates, forcing customers to mail receipts and wait weeks for reimbursement, according to Swiftly. Swiftly’s Alcohol Cashback program replaces the traditional mail-in rebate process with a fully digital experience that benefits customers, retailers and suppliers.
Customers can now browse active alcohol offers, select deals and scan their rewards card at checkout to redeem rebates, all within EG America’s SmartRewards app. Cash back is automatically sent to the customer’s email almost instantly, with redemption options via PayPal, Venmo or digital prepaid Visa.
“Swiftly was founded to help brick-and-mortar retailers thrive in a digital world,” said Henry Kim, CEO of Swiftly. “As more of the top convenience retailers adopt Alcohol Cashback, our data shows these digital offers meaningfully increase basket size while delivering value far faster and more seamlessly than traditional rebates. By integrating our Alcohol Cashback technology directly into the SmartRewards app, we’re helping EG America provide a best-in-class digital experience, one that delivers real savings, strengthens loyalty, supports supplier partnerships and delivers measurable results at the register. This partnership further demonstrates how Swiftly is empowering the industry to modernize and deliver meaningful value through digital innovation.”
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