Technology/Services

EG Group Launches Contactless Payments

PDI enables new feature at nearly 1,700 sites
cashless payments
Photograph: Shutterstock

WESTBOROUGH, Mass. Convenience-store retailer EG Group is expanding its use of contactless payments through PDI to nearly 1,700 sites across North America.

PDI added payments capabilities to its Marketing Cloud Solutions offering last year after acquiring ZipLine, which specializes in automated clearing house (ACH) payment and mobile payment technology. The PDI Payments platform currently powers EG Group’s SmartPay Rewards. The rewards program originated with Cumberland Farms—one of several U.S.-based convenience-store brands EG Group acquired in recent years—and will soon be rolled out to EG Group’s remaining stores across North America.

Customers can download the free app for a contactless payment experience, whether making purchases in the store or at the pump. PDI will provide the technology to support customer enrollment in SmartPay and deliver ongoing customer service for reward members. The program also allows members to save 10 cents on every gallon of gas they buy as well as earn other rewards.

“We’ve seen significant consumer adoption at the locations where we’ve implemented our SmartPay program,” said Mohsin Issa, founder and co-CEO at EG Group. “We’re excited to extend our partnership with PDI so we can quickly offer this valuable service to an even larger segment of our loyal customer base.”

PDI previously announced that the Blackburn, U.K.-based convenience retailer would implement its enterprise resource planning, fuel pricing and logistics capabilities to thousands of sites across Europe, North America and Australia.

“We’re proud to be a trusted partner in EG Group’s ongoing growth and development strategy,” said Jimmy Frangis, CEO at PDI. “Payments are such an integral part of creating a convenient, digital-first customer journey. We’re pleased to support a respected global brand like EG Group as they provide differentiated customer experiences at the pump and in the store.”

Alpharetta, Ga.-based PDI specializes in enterprise software for convenience retailers and petroleum wholesalers. More than 150,00 customers in more than 200,000 locations worldwide use its enterprise resource planning, logistics, fuel pricing and marketing cloud solutions to provide insights. PDI also owns and operates the Fuel Rewards loyalty program.

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