Technology/Services

Enmarket Taps Skip and Paytronix for Integrated Loyalty

Partnership enables rewards at checkout
Photograph: Shutterstock

SALT LAKE CITY — Enmarket is going live with Skip’s mobile checkout platform integrated with Paytronix’s loyalty platform. With Skip’s mobile checkout app, customers can now accumulate loyalty points, receive discounts and participate in ongoing promotions.

This announcement comes on the heels of Skip’s recent integration with the FIS Global loyalty program, which has already been adopted by Texas retailer Kwik Chek.

“To get the biggest impact, brands must engage with customers through every possible channel. We find that mobile reaches the 20% who engage with the brand most frequently, meaning they are among the most valuable,” said Michelle Tempesta, head of marketing for Paytronix. “Working with Skip to integrate our loyalty program with frictionless shopping, checkout and payment options enables us to strengthen relationships with the right customers who can drive incremental revenue.”

“This natural partnership will enable both Skip and Paytronix to continue providing a robust value proposition for retail partners and a notable checkout experience for shoppers,” said Chase Thomason, CEO of Skip.

Savannah, Ga.-based Enmarket has 125 locations in Georgia, South Carolina and North Carolina. Enmarket was one of the first retailers to launch Skip in all of its stores. Enmarket is No. 55 in CSP’s 2019 Top 202 digital ranking of c-stores by store count.

“Enmarket is excited to offer our mobile checkout customers a seamless integration with our Enjoy Rewards program,” said Matt Clements, vice president of marketing for Enmarket. “Linking the Enmarket and Skip accounts is simple, and after the accounts are connected, there’s nothing else the customer needs to do to accumulate points and redeem rewards.”

Newton, Mass.-based Paytronix Systems powers the customer relationships for many restaurant, retail and convenience store brands.

Salt Lake City-based Skip specializes in cloud point-of-sale, with a suite of mobile checkout apps for shoppers and retailers. Stores with Skip give their customers the ability to scan and pay for items on their mobile devices, skipping the checkout line.

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