Erin DaSilva has joined the Rovertown team as a customer success manager, the convenience-store mobile app platform provider has announced. DaSilva comes to Rovertown from c-store chain SunStop, where she led the brand’s mobile app and rewards program, growing it to more than 120,000 users across 81 stores in three states.
“I’ve been in the retailer’s seat, so I know how important it is to have a strong partner when launching and managing a mobile app,” said DaSilva. “Rovertown has built something truly special, and I’ve seen firsthand how their platform transforms customer engagement. I’m excited to help retailers maximize their success and bring my experience to a team that shares my passion for innovation.”
Southwest Georgia Oil Co. Inc./SunStop, Bainbridge, Georgia, is No. 86on CSP’s 2024 Top 202 ranking of U.S. convenience-store chains by store count.
At SunStop, DaSilva led consumer insights and engagement for the chain, playing a pivotal role in launching and scaling the company’s mobile strategy. Prior to her time at SunStop, she held marketing and operations roles at Burger King, Jimmy John’s and Monster Energy, specializing in consumer engagement, guerrilla marketing and corporate training initiatives.
At Rovertown, she will use her firsthand knowledge of the technology company’s platform to support small-to-midsize retailers.
Other recent Rovertown hires coming from the convenience retail channel include Michael Caldwell, formerly of Yesway, as customer success manager, enterprise, and Jacob Rivera, formerly of Toot’n Totum, as customer onboarding manager.
“Customer success has been the foundation of Rovertown since Day 1,” said Jeffry Harrison, co-founder and president of Rovertown, Richmond Height, Missouri. “In the early days, it was just the three of us founders doing whatever it took to help our customers succeed. As we’ve grown, we’ve remained committed to that same hands-on approach—bringing in experts who understand our customers’ challenges because they’ve lived them as former retailers. Erin’s background as a retailer and marketer makes her a perfect fit for our team, and I know our customers will benefit from her experience and passion.”
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