ExtraMile Convenience Stores is working with Swiftly on integrating the retail media company’s Alcohol Cashback program into the ExtraMile, Chevron and Texaco mobile apps and the combined rewards program.
“The launch introduces a fully digital, seamless savings experience on beer, wine and spirits for shoppers that are rewards members across more than 1,100 ExtraMile locations in the United States,” Swiftly said.
- ExtraMile is No. 8 on CSP’s 2025 Top 202 U.S. c-store chains by store count.
The collaboration comes at a time “when value-driven incentives are reshaping both the convenience and grocery sectors,” San Francisco-based Swiftly said. “Digital alcohol rebates continue to gain rapid traction across the industry, with retailers adopting Swiftly’s Alcohol Cashback as a modern loyalty driver that boosts engagement and delivers measurable performance.”
According to Numerator’s 2024 Alcohol Shopper Insights, 52% of c-store alcohol shoppers say they are more likely to buy when a discount or promotion is available, underscoring the growing demand for seamless digital savings that influence trip decisions and increase in-store sales, Swiftly said.
The Alcohol Cashback program replaces traditional mail-in rebates with “a seamless, modern alternative that allows customers to browse active offers, activate deals through their rewards account at checkout and receive cash back via PayPal, Venmo or a digital prepaid Visa,” Swiftly said.
The program is supplier-funded, requiring no contribution by merchants, while Swiftly manages all state-level compliance, validation and reimbursement, Swiftly said.
“Convenience retail is evolving fast, and shoppers are responding to digital value in ways we’ve never seen before,” said Henry Kim, CEO of Swiftly. “Across our network, Alcohol Cashback consistently boosts engagement, increases trip frequency and delivers measurable incremental sales. These digital rebates are becoming a powerful loyalty engine for the industry. By integrating this experience into the apps, ExtraMile is meeting customers where they are—and turning everyday purchases into meaningful, repeatable engagement.”
Rob Falciani, director of marketing at Pleasanton, California-based ExtraMile, said, “Integrating Swiftly’s Alcohol Cashback program into the apps gives shoppers a simple, fast way to save while strengthening loyalty across our network. This collaboration supports our focus on offering a differentiated, highly rewarding convenience experience.”
In November, EG America, Westborough, Massachusetts, partnered with Swiftly to integrate the Alcohol Cashback program into EG America’s SmartRewards app.
ExtraMile Convenience Stores LLC is a joint venture owned by Chevron U.S.A. Inc. and Jacksons Food Stores. The ExtraMile network is made up of more than 1,100 franchised convenience stores licensed to brand in Alabama, Arizona, California, Florida, Georgia, Idaho, Louisiana, Mississippi, Montana, Nevada, North Carolina, New Mexico, Oregon, South Carolina, Texas, Utah, Washington and Wyoming. ExtraMile stores offer customers high-quality products, and a convenient, rewarding shopping experience while expanding digital capabilities to enhance the value of the ExtraMile Rewards program.
Swiftly provides retail technology and retail media solutions for retailers worldwide. Founded in 2018, Swiftly empowers brick-and-mortar retailers to build stronger relationships with their shoppers and the brands they carry.
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