Technology/Services

Exxon Tiger Mart Offers Online Delivery With Lula Commerce

Partnership to save labor, digitize menus, more
Tiger Mart, Lula Commerce
Photograph: Shutterstock

Tiger Mart, a convenience-store chain of about 20 locations in the Myrtle Beach, South Carolina area, launched digital ordering with Lula Commerce.

Tiger Mart is now available on Uber Eats, DoorDash, Grubhub and other delivery service providers (DSPs).

Lula Commerce combines artificial intelligence (AI) with verticalized industry expertise to handle tasks ordinarily managed by a retailer’s internal marketing, operations, data science, accounting and category-management teams.

Tiger Mart does not have a marketing team, so it outsourced the initiative to Lula, using less than one hour a week, allowing the understaffed team to build and grow digital commerce experiences without the burden of increased staff, said Lula.

With Lula’s managed services approach, Tiger Mart saved more than 100 hours of operational work, benefiting from Lula's leadership in DSP onboarding and management, menu digitization, retailer training and other elements of its comprehensive managed experience, according to Lula.

Lula’s Core Commerce product suite provides services to c-store chains including Jacksons Food StoresPar Mar Stores, Clipper Petroleum, Robinson Oil Corp.Double Kwik and other retail chains seeking to enhance their solution stack with managed services.

Lula's Core Commerce Platform has expanded its offerings beyond third-party marketplace integrations and managed services. The company plans to unveil new products later in 2024, including Lula Direct, an enterprise-grade first-party ordering engine and a full-conversational AI agent designed to support ordering and call center functions for retailers.

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