ExxonMobil Brands Move to EMV Acceptance

Landmark Industries among earliest adopters of new Gilbarco POS technology

HOUSTON -- ExxonMobil-branded retailers now have access to EMV (Europay, Mastercard, Visa) acceptance through Gilbarco Veeder-Root’s Passport point-of-sale (POS) version 11.02.

One of the earliest adopters of Gilbarco’s EMV technology to drive EMV chip transactions at the fuel island is Houston-based Landmark Industries, an owner of 240 Timewise convenience stores under various major oil brands. Landmark is transitioning all its ExxonMobil branded stores to enable chip-card transactions at the front counter and at the fuel dispenser.

“Our efforts to rapidly upgrade as many sites as possible with this software has offered our customers peace of mind that Landmark is doing its part to reduce fraud and keep them moving down the road,” said Landmark Director of Service Steve Poncik. “We’re starting the rollout at our ExxonMobil sites, and are also already testing the Passport EMV release on some of our sites with other brands as well, so we can get to outdoor EMV across our network as quickly as possible.”

Landmark is one of the ExxonMobil brands moving forward with chip-card technology ahead of the October 2020 deadline, by which time fuel retailers must have EMV terminals installed in outdoor fuel pumps.

“We are excited to help retailers like Landmark be able to protect their customers at the dispenser by enabling EMV acceptance. We expect to see retailers start to accept EMV payments at the dispenser quickly now, as the point-of-sale releases like this one to support EMV at the dispenser now become broadly available,” said Mark Williams, vice president of Gilbarco North America marketing.

Gilbarco Veeder-Root, Greensboro, N.C., offers retail and commercial fueling operations solutions from the forecourt to the convenience store and head office. Major product lines include fuel dispensers, pump media, POS systems, payment systems, tank gauges, software development and integration, fleet-management systems and nozzles.

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