ExxonMobil Leaves Plenti Behind

Company launches new Mobile Rewards+ program

HOUSTON -- ExxonMobil has launched its new loyalty program, Exxon Mobile Rewards+, in which customers can earn and redeem points on fuel, car washes and in-store purchases at participating Exxon and Mobil gas stations in the United States.

Exxon and Mobil customers who participated in the previous Plenti program and meet the eligibility criteria will receive a new Exxon Mobil Rewards+ card in the mail. Unused Plenti points will be matched by the new program after registration. To be eligible, Exxon and Mobil customers must be fully enrolled Plenti members who have not opted out of data sharing with partners and enrolled in Plenti through Exxon or Mobil or shopped at an Exxon- or Mobil-branded station between June 2017 and July 2018.

“Exxon Mobil Rewards+ is designed to be flexible to meet the evolving needs and expectations of our customers,” said Eric Carmichael, fuels marketing manager for ExxonMobil Fuels & Lubricants Co. “By managing our own proprietary loyalty program, we have the ability to make enhancements and add partners as we continue to grow the program.”

In addition to earning 100 bonus points for registering for the new Exxon Mobil Rewards+ cards, program members will receive additional savings for the first 30 days by earning 15 points per gallon. This special promotion will end Dec. 31, 2018. After the first 30 days, members will earn 3 points per gallon on fuel and 2 points for every $1 they spend on convenience-store items and car washes. Members will continue to receive special bonus point offers throughout the year. Every 100 points earned translates to $1 in savings that members may redeem at participating Exxon and Mobil stations.

ExxonMobil has also integrated its Speedpass+ app with the new loyalty program. Speedpass+ customers can continue to pay for fuel and manage their rewards from their mobile device.

Customers can pick up a card at any participating station, register online at, or register through the Speedpass+ app. Speedpass+ is available for iPhone and Android devices as a free download. Consumers will be able to redeem points once the card has been registered. The new card must be registered to take full advantage of the program’s benefits.

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