CHICAGO — Urban convenience-store retailer and local delivery service Foxtrot has launched Foxtrot Anywhere, a national delivery platform that brings its food and consumer packaged goods (CPG) curation to a wider customer base. The new delivery service will allow shoppers nationwide to experience the local assortment, unique gifts and chef-made eats that have put Chicago-based Foxtrot on the map.
Foxtrot has 13 locations in Chicago, Dallas and Washington, D.C., with plans to add an additional 50 new stores within the next two years.
Foxtrot Anywhere offers curated gift boxes, pulled directly from top-selling brands in store, as well as treats and gifts sold individually. Shoppable categories include Trending Now, rotating gift bundles that highlight what’s trending, with an emphasis on small makers, bold flavors and forward-thinking brands; Curated Gift Boxes, hand-selected assortments of small business favorites to celebrate occasions such as birthdays, house-warmings and more; and Made by Foxtrot, gift bundles that feature Foxtrot’s own collection of chef-prepared foods, including gummies, homemade salty chips and desserts.
Foxtrot is kicking off the launch of Foxtrot Anywhere in partnership with Nilou Motamed, a TV personality and former editor-in-chief of Food & Wine magazine, who curated her favorite culinary items into three gift boxes: Nilou’s Fave Female Maker Box, Nilou’s Must Haves and Nilou’s Gifts for the Ultimate Host. Motamed is donating 10% of the proceeds from each gift box FoxTrot Anywhere sells to World Central Kitchen, a not-for-profit devoted to providing meals in the wake of natural disasters.
Foxtrot debuted in Washington, D.C., earlier this year with two stores, and in the next two years it plans to enter new markets that include New York City; Austin and Houston, Texas; Boston; Miami, Fla.; and Los Angeles. Stores are slated to open later this year in Chicago's Gold Coast, D.C.’s Dupont Circle and Old Town Alexandria in Virginia.
New store formats will be twice as large as Foxtrot’s earliest models, the company said, and they will feature “expansive on-premise dining, enhanced cafe menus and in-store merchandising that leans into and anticipates trends within the CPG landscape.”
Mike LaVitola, CEO and co-founder of Foxtrot, is among CSP’s 2021 Power 20 convenience retailing executives.
The brand is a venture-backed company with $65 million in funding. Notable investors include Imaginary Ventures, Lerer Hippeau, Monogram Capital Partners, Blue Hill at Stone Barns’ David Barber, David Chang, former Whole Foods CEO, Walter Robb and Sweetgreen Co-Founder Nicolas Jammet.
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