Technology/Services

Friendly Express kicks off its holiday giveaway campaign

Rewards customers can check the convenience-store chain’s app for prizes the first 12 days of December
Friendly Express kicked off its holiday giveaway campaign on Monday.
Friendly Express kicked off its holiday giveaway campaign on Monday. | Friendly Express

Friendly Express kicked off its holiday giveaway campaign on Monday. The convenience-store chain launched the promotion for users of its Friendly Express mobile app

Customers can unwrap a new prize every day for the first 12 days of December by engaging with the Friendly Express app. To participate, customers can download the Friendly Express app, create or sign into their Express Rewards account and check in daily as new prizes are revealed. 

  • Friendly Express owner Lewis & Raulerson Inc. is No. 173 on CSP’s 2025 Top 202 ranking of U.S. c-store chains by store count.

Later in December, the c-store chain will roll out a special week of year-long giveaways, offering customers the opportunity to win grand prizes like coffee or pizza for a year. 

“Our goal this holiday season is to give back to the communities we serve and bring fun, exciting rewards to our loyal customers,” said Gabe Manning, director of operations at Friendly Express. “By using the Friendly Express app, customers can unwrap something special all month long.”

The app is built in partnership with St. Louis-based Rovertown and supported by Binghamton, New York-based Velocity Logic’s Express Rewards platform, Friendly Express said. 

Waycross, Georgia-based Friendly Express has nearly 40 locations across southeast Georgia. Friendly Express is owned by Lewis & Raulerson Inc. 

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