The upgrade allows customers to arm a gas pump at Love’s from inside their car via their smartphones. They can also participate in the Pay With GasBuddy fuel-savings program. After fueling, an e-receipt showing the GasBuddy discount will appear in the app and will also be e-mailed to the customer.
The new mobile-payment feature is the next step of the Pay With GasBuddy card program launched in September 2017, which enables consumers to save on fuel purchases at more than 90% of gas stations in the United States. Since the launch, more than 2 million transactions have been conducted using the Pay With GasBuddy program.
“Mobile payments are no longer a ‘nice-to-have’ in our business but an essential part of our customer’s experience,” said Dave Frankenfield, vice president of marketing for Love’s. “Love’s is thrilled to expand our longstanding trusted partnership with GasBuddy through the Pay With GasBuddy program to add even more convenience and value at all of our locations.”
GasBuddy is working to expand mobile payments with other fuel retailers, and it expects to see usability in 20% of U.S. gas stations by the end of 2018.
“Every day, millions of drivers open the GasBuddy app even before turning on their car engine to decide where to buy fuel,” said Sarah McCrary, CEO of GasBuddy. “Our mobile-payments feature enables customer-centric retailers like Love’s to own the entire customer dialogue, from pretrip to the pump and beyond.”
For the past two years, GasBuddy has been assembling management, technology, engineering and operations talent from companies such as PayPal, Cumberland Farms SmartPay and Heartland Payment Systems as it built a team to commercialize secure consumer payments technology for the retail fuel market. The company also has a strategic partnership with WEX, a provider of corporate payment solutions.
Boston-based GasBuddy offers crowd-sourced information to help drivers find the best gas-station experience for their needs. The company’s B2B retailer software-as-a-service, known as GasBuddy Business Pages, provide fuel marketers and retailers an opportunity to maintain their station information, manage their brand and promote to their target consumer audience.
Love’s Travel Stops & Country Stores, based in Oklahoma City, has more than 450 locations in 41 states.