GasBuddy Lets Retailers Manage Online Listings

Partnership allows industry to control store information on the web
Photograph: Shutterstock

BOSTON -- GasBuddy is launching a dedicated listings management service for fuel and convenience-store brands in partnership with location data management company Navads.

Retailers now have the ability to publish gas prices and manage their location data (address, latitude and longitude, hours, amenities) directly through the GasBuddy Business Pages dashboard, which will be published on the GasBuddy app, as well as syndicated across publishers such as Google, Bing, Apple, Waze and in-car navigations.

“Retailers can now rest assured that they can control the facts of their business,” said Greg Fox, executive vice president of retail services for GasBuddy. “Bottom line, in this digital world, it is crucial that your business can be found by potential customers, no matter how they’re searching. By adding the strength of Navads’ global listings management platform onto our award-winning GasBuddy Business Pages SaaS [software as a service] product, we have created something very powerful for our fuel and convenience clients.”

The partnership creates the only listing management solution that also includes GasBuddy as a publisher, among Navads’ existing list.

“We couldn’t be more excited to kick off this strategic partnership with GasBuddy, as the combination offers the best-in-breed solution in listings management for fuel and convenience stores,” said Lex ten Veen, CEO of Navads. “It allows us to strengthen our market-leading position in the fuel retail industry delivering optimized profiles and key insights to our fuel clients in the leading smartphone app used by drivers on the go.”

Navads offers location data management for enterprise and SMB brands worldwide and works to ensure business listings are optimized for search. The Amsterdam-based company aims to be the preferred data supplier to the navigation and mapping industry.

Founded in 2000, Boston-based GasBuddy allows users to locate gas stations based on fuel prices, location and ratings and reviews.

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