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Technology/Services

GasBuddy Levels the Playing Field

New tools let users track the strength of the competition

BOSTON -- GasBuddy Business Pages, a software as a service (SaaS) for B2B retailers, is now offering major fuel retailers and convenience-store chains tools to assess how they compare to the competition.

The company’s Market Share Intelligence solutions allow companies to evaluate their position in the industry and discover the level of performance achieved by their competitors by using consumer traffic data, in-store sales, brand compliance from distributors and direct consumer feedback. This competitive advantage could help companies increase brand awareness, in-store visits, market share, sales and profits, according to the company.

Key features of GasBuddy Business Pages Market Share Intelligence solutions include:

  • Competitive benchmarking at the regional and national level on metrics such as GasBuddy ratings, fuel-price trends and foot traffic.
  • New proprietary Competitive Index to understand how stores perform against the competition at the station and brand level.
  • A Brand Engagement metric at the station or brand level that directly correlates to increasing foot traffic, calculated using price spots, reviews and station impressions.

“Retailers know they must stand out from the crowd, but the real question is whether a retailer knows how their performance compares to their competitors in a cluttered digital and location-based landscape,” said Greg Fox, chief revenue officer for GasBuddy. “We are thrilled to provide clarity and additional value to our clients with competitive benchmarking solutions that enable them to make informed, data-driven decisions, whether their competitor owns the station down the street or owns hundreds of locations nationwide.”

Boston-based GasBuddy is a smartphone app that allows drivers to rate their convenience-store and gas-station experiences. With nearly 70 million downloads, GasBuddy is the leader in crowdsourced information to help drivers find the best gas prices, closest stations, friendliest service, cleanest restrooms, tastiest coffee and more in the United States, Canada and Australia, according to the company.

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