Technology/Services

GetGo’s Partnership With Upside Leads to More Dual-Visit Customers

Promotions have led to increase in fuel and grocery-store customers in same trip
GetGo, Upside
Photograph courtesy of GetGo, Upside

GetGo convenience stores and Giant Eagle supermarkets have partnered with loyalty technology company Upside.

Following a successful pilot, GetGo and Giant Eagle customers can now use Upside's mobile app to access personalized cash-back promotions for grocery, fuel and convenience.

Washington, D.C.-based Upside’s platform encourages customer loyalty. Nearly twice the number of users are now fueling up at GetGo and purchasing groceries at Giant Eagle, based in Pittsburgh, when they only shopped at one category or the other before the pilot, according to Upside.

In grocery, Giant Eagle stores are using the platform to engage new and infrequent customers that are typically hard to reach—10% of Upside users are entirely new to Giant Eagle and 40% are infrequent Giant Eagle customers that are now coming into the store more often.

Additionally, 56.4% of the new/nonloyalty users that Upside brought in chose to join the myPerks rewards program during or after their first use of Upside.

“We’re continually looking for ways to meet new and existing customers where they are, which is why we’re excited to officially roll out this partnership with Upside,” said Justin Weinstein, strategy and marketing officer at Giant Eagle. “They allow our guests to earn cash back while shopping at our stores, including our GetGo convenience-store locations. This benefit stacks on top of our myPerks loyalty program and is another way we’re delivering on our promise to deliver value to our customers across all Giant Eagle brands.”

Giant Eagle operates 270 GetGo convenience stores throughout western Pennsylvania, Ohio, northern West Virginia, Maryland and Indiana.

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