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Gilbarco Certifies FuelLinks Loyalty Program for Passport

MetroSplash interface, based on PCATS, streamlines application
GREENSBORO, N.C. -- Gilbarco Inc. has certified the FuelLinks loyalty program from MetroSplash Systems Group Inc. of Highland Village, Texas, for use with the Gilbarco Passport point-of-sale (POS) system.

Passport software features Gilbarco's fully integrated, generic, loyalty program interface that simplifies integration and enables retailers to choose programs like FuelLinks. The interface is based on the Petroleum Convenience Alliance for Technology Standards (PCATS).

The certification process streamlines the loyalty program application into standard POS procedures.[image-nocss]

"Retailers can improve their bottom lines and differentiate themselves in the market place by using Passport with any combination of the nearly 70 certified third-party interfaces, the largest portfolio of choices available in the industry," said Mikey Kindler, director of POS systems at Gilbarco Veeder-Root, Greensboro, N.C. "We are proud to add FuelLinks by MetroSplash as one of six certified loyalty partners that can help retailers increase customer frequency, increase average ticket size and improve customer retention."

Steve Babick, MetroSplash president and CEO, added, "We have long looked at Gilbarco as a progressive provider in POS technology. This Passport release with FuelLinks loyalty affirms our commitment to them as a strategic partner."

Gilbarco Veeder-Root and its Gasboy subsidiary are leading suppliers of outdoor payment systems, integrated fuel control, site management and support services for petroleum marketers and commercial fueling enterprises worldwide.

Founded in 2003, MetroSplash Systems Group provides a technology platform that enables businesses of all types to implement a supplier-integrated fuel-based consumer reward program (FuelLinks) or to monetize an existing affinity program toward the purchase of fuel. The company offers the financial settlement and Loyalty as a Service (LaaS) infrastructure to bridge between merchants (reward inssuance) and fuel retailers (redemption).

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