Gilbarco Veeder-Root Launches POS-Independent SMART Merchandising at the Pump

Targeted promotions system designed to drive in-store sales

GREENSBORO, N.C. -- Gilbarco Veeder-Root has released SMART Merchandising for its Encore 500 series of dispensers.

The new version of the forecourt promotion and coupon creation tool communicates directly with Encore 500s, 550s and Eclipse dispensers regardless of existing point-of-sale (POS) type.

Easily created coupons and promotions for in-store specials drive customer traffic inside the retail store and maximize the revenue potential of each customer visit, the company said.

Tommy Hunt, president of [image-nocss] Calloway Oil, Maryville, Tenn., has been using SMART Merchandising for close to a year. At E-Z Stop stores where we use SMART Merchandising, customers are printing over 1,000 coupons per month, per store, said Hunt. Competing with two national grocers now selling gas locally, E-Z Stop has increased in-store sales by as much as 10%.

The SMART Merchandising system includes trade art and stock images of thousands of in-store items to insert into a page layout like an online form. David Senan, general manager of SMART Merchandising said, With all the tools, graphics and hardware needed to create, schedule, deploy and track on-the-pump promotions, we can really help retailers realize in-store lift that will increase their profits.

Gilbarco Veeder-Root supplies and integrates the broadest range of new and proven technologies to reduce cost of ownership, enhance environmental integrity and improve performance and profitability for petroleum marketers and commercial fueling enterprises worldwide.

Among its business lines are fuel dispensing and control; site and retail management; support services; and environmental compliance technologies.

The company unites leading brands offered by Greensboro, N.C.-based Gilbarco Inc. and Simsbury, Conn.-based The Veeder-Root Co. Gilbarco is a global supplier of fuel dispensing equipment and fully integrated point of sale systems. Veeder-Root is a global supplier of automatic tank gauging, leak detection, and fuel management systems, including Red Jacket submersible pumps.

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