GREENSBORO, N.C. -- Gilbarco Veeder-Root has announced a strategic partnership with National Payment Card Association (NPCA), adding a low-cost automated clearing house (ACH) payment solution to Gilbarco's payment technologies suite.
The relationship promises lower transaction fees and increased consumer loyalty for Gilbarco's customers. The partnership will also facilitate Gilbarco's cost-effective mobile payment option across its Passport point-of-sale (POS) network.
Under the agreement, Gilbarco's convenience store retailers will be able to upgrade their loyalty cards into debit cards tied directly to consumer checking accounts. Because the payments are processed directly from a consumer's bank account, merchants avoid credit and debit card swipe fees.
"With the largest partnership network in the industry, Gilbarco is expanding further to include payment choice," said Travis Bouck, vice president of marketing, North America for Gilbarco Veeder-Root. "Our agreement with NPCA brings together our intellectual property to provide Gilbarco retailers with reduced transaction fees and greater payment options to increase loyalty and meet the dynamic needs of today's consumers."
The merchant-branded and controlled payment option will be available in Gilbarco's card- and mobile-based ecosystem. NPCA will serve as one of the payment processors inside Gilbarco's cloud-based mobile payment offering, a key feature to be offered to Passport users. This is a proven model, with NPCA having set up similar programs for individual c-store chains under their private labels.
"Our partnership with Gilbarco Veeder-Root brings the lowest cost form of payment for mobile- and card-based solutions to Gilbarco's embedded base of retailers. Our arrangement with them provides retailers with the ownership of their consumer data to further enhance their loyalty programs," said Peter Guidi, vice president of sales for NPCA. "We are eager to deliver low-cost payments in the near-term, and be a part of Gilbarco's long-term strategy on innovative whole site retail solutions."
NPCA, based in Coconut Creek, Fla., is an innovative marketer of ACH decoupled card- and mobile- payment systems. NPCA has been issued five U.S. patents for certain methods of decoupled debit payment processing and it is the only nonbank company (not associated with credit/debit card bank associations or financial processors) whose decoupled debit platform has been designed exclusively for the gas station/convenience store industry. NPCA is a member of the EFT Network, which is a part of the Electronic Check Council of the National Automated Clearing House Association (NACHA), the rule-making body for all electronic funds transfers made through ACH.
Gilbarco Veeder-Root, Greensboro, N.C., is the worldwide technology leader for retail and commercial fueling operations and services. We offer the broadest range of integrated solutions from the forecourt to the c-store and head office.