HUNTINGTON BEACH, Calif. -- G&M Oil Co. and OpenStore by GasBuddy have announced the launch of the G&M Mobile App and redesigned website, www.gmoc.com, to open a new channel of communication for its gas-station and convenience-store customers.
The app will provide consumers with customized deals and coupons, real-time gas prices, station locators and store information.
With the new G&M Mobile App and redesigned website, consumers and fleet customers can navigate to their nearest G&M location, check gas prices and find the latest deals and product offerings. Customers can select a store as their “favorite” to receive exclusive deals and send feedback to G&M at the touch of a button.
The G&M Mobile App is free to download and available for Android, Blackberry and iPhone devices. Customers without smartphones can receive Mobile G&M deal alerts by entering their mobile numbers online.
“The G&M Mobile App and website will augment the way we serve and build relationships with our customers,” said G&M Oil’s senior vice president and general manager Julie Jackson. “This digital marketing effort will allow us to provide our customers with a convenient and rewarding tool.”
G&M will also be using the GasBuddy Coupon Portal to leverage manufacturer coupons and provide customers with a wide variety of coupons in the G&M App as well as through the GasBuddy App, reaching additional GasBuddy members in the area.
G&M will reward customers who download the app with a free fountain drink at participating locations.
“We are excited to partner with G&M Oil and look forward to the digital marketing possibilities they can utilize through the OpenStore Solution,” said Jason Towes, CEO of Gaithersburg, Md.-based GasBuddy/OpenStore.
OpenStore by GasBuddy is a solution that increases customer loyalty by providing communication between convenience-store owners and customers using web technologies and custom branded mobile applications. The OpenStore dashboard makes it easy to collect customer feedback, manage social media, deliver mobile coupons and text message campaigns from one location.
Founded in 1969, Huntington Beach, Calif.-based G&M Oil owns and operates more than 140 convenience stores and gas stations throughout Southern California, including San Diego, Riverside, San Bernardino, Orange, Los Angeles and Ventura counties.
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