Technology/Services

GoPuff Acquires Routing Firm

Company will support new tools for field organization and delivery partners
convenience retail delivery

PHILADELPHIA — Gopuff, the app-based convenience delivery service, has entered into an agreement to acquire rideOS, a startup that specializes in advanced routing, on-demand dispatch and fleet optimization for delivery and logistics. As Gopuff launches in more cities and enters into new verticals, rideOS’ proprietary technology and team will support GoPuff’s deliveries.

Acquiring San Francisco-based rideOS will bring Gopuff access to proprietary delivery, routing and logistics technology. The acquisition will also enable Gopuff to develop new tools for its field organization and delivery partners that both improve their experience and enable greater efficiencies, it said.

“Gopuff’s mission and global ambition to be the world’s go-to solution for immediate everyday needs is a natural extension of the rideOS’ vision to build software that efficiently moves people and things throughout the world,” said Justin Ho, co-founder and CEO of rideOS. “We see this as a unique opportunity to scale our culture, values, team, products and technology, with a company at the forefront of defining the 'instant needs' economy. Given Gopuff’s exponential growth, we expect to significantly increase our headcount by the end of this year, expanding our presence in Silicon Valley, Pittsburgh and Berlin.”

With micro-fulfillment centers in every market it serves, Gopuff delivers thousands of products quickly for a flat $1.95 delivery charge. Gopuff is open 24/7 in many markets and late night in other locations.

Founded in 2013 by co-founders and co-CEOs Rafael Ilishayev and Yakir Gola, Philadelphia-based Gopuff currently operates more than 450 sites, including more than 275 micro-fulfillment centers and more than 185 recently acquired BevMo!, Fancy and Liquor Barn locations.

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