Online merchant Gopuff has launched GoXL, a bulk assortment offering on groceries. It includes more than 300 bulk-sized essentials and multipacks with low per-unit pricing available for delivery in as fast as 15 minutes, the company said.
"Now more than ever, customers are seeking ways to stretch their dollar further," said Carly Bickerstaff, vice president of merchandising at Philadelphia-based Gopuff. "So, we're leveraging Gopuff's unique model to quickly deliver on our customers' needs by launching a bulk assortment and cutting prices to deliver even greater value when it's needed most."
For example, Basically Large Roll Soft Toilet Paper is priced at $11.99 for a 12-pack, compared to $5.39 for a 4-pack—27% savings per roll. Smucker’s Uncrustables PB & Grape sandwiches drop from $1.99 each to just $0.99 each when purchased in a 10-count pack for 50% per-unit savings. Other GoXL deals include Chobani Nonfat Greek Yogurt (12% savings when buying a 4-pack), Nissin Cup Noodles Chicken Flavor (11% savings on a 12-pack) and Barbells Protein Bars (16% savings).
Plus, for a limited time, customers can get 5% GoCash back on their GoXL purchases. GoCash will be loaded on customers’ accounts after their purchase and can be used like a gift card.
Gopuff owns and operates its own local micro-fulfillment centers, giving the company full control over its assortment and pricing.
Orders from Gopuff's Deal Center increased more than 30% from January to February, and the number of customers ordering from the Deal Center also rose 73% in February compared to May though December of last year.
The launch of GoXL builds on Gopuff’s FAM subscription membership, where customers get perks such as free delivery, weekly deals and exclusive discounts.
Gopuff is an e-commerce company that carries household essentials, groceries, over-the-counter medication and more. It has hundreds of micro-fulfillment centers and omnichannel retail stores across the United States and the United Kingdom.
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