Technology/Services

Gopuff Launches Bulk Grocery Ordering

Online delivery platform says it's cutting prices to aid customers stressed by inflation and economic uncertainty
Gopuff launched GoXL, a bulk assortment offering on groceries
Gopuff launched GoXL, a bulk assortment offering on groceries. Image courtesy: Gopuff

Online merchant Gopuff has launched GoXL, a bulk assortment offering on groceries. It includes more than 300 bulk-sized essentials and multipacks with low per-unit pricing available for delivery in as fast as 15 minutes, the company said.

"Now more than ever, customers are seeking ways to stretch their dollar further," said Carly Bickerstaff, vice president of merchandising at Philadelphia-based Gopuff. "So, we're leveraging Gopuff's unique model to quickly deliver on our customers' needs by launching a bulk assortment and cutting prices to deliver even greater value when it's needed most."

For example, Basically Large Roll Soft Toilet Paper is priced at $11.99 for a 12-pack, compared to $5.39 for a 4-pack—27% savings per roll. Smucker’s Uncrustables PB & Grape sandwiches drop from $1.99 each to just $0.99 each when purchased in a 10-count pack for 50% per-unit savings. Other GoXL deals include Chobani Nonfat Greek Yogurt (12% savings when buying a 4-pack), Nissin Cup Noodles Chicken Flavor (11% savings on a 12-pack) and Barbells Protein Bars (16% savings).

Plus, for a limited time, customers can get 5% GoCash back on their GoXL purchases. GoCash will be loaded on customers’ accounts after their purchase and can be used like a gift card.

Gopuff owns and operates its own local micro-fulfillment centers, giving the company full control over its assortment and pricing.

Orders from Gopuff's Deal Center increased more than 30% from January to February, and the number of customers ordering from the Deal Center also rose 73% in February compared to May though December of last year.

The launch of GoXL builds on Gopuff’s FAM subscription membership, where customers get perks such as free delivery, weekly deals and exclusive discounts.

Gopuff is an e-commerce company that carries household essentials, groceries, over-the-counter medication and more. It has hundreds of micro-fulfillment centers and omnichannel retail stores across the United States and the United Kingdom.

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Foodservice

Here are the restaurant segments most ripe for c-store competition

Convenience stores have plenty of runway to go head-to-head with restaurants on pizza, breakfast, fried chicken and more

Mergers & Acquisitions

RaceTrac enters uncharted territory with its Potbelly acquisition

The Bottom Line: There has never been a purchase of a restaurant chain the size of the sandwich brand Potbelly by a convenience-store chain. History suggests it could be a difficult road.

Foodservice

Wondering about Wonder

Marc Lore's food startup is combining c-stores, restaurants, meal kits and delivery into a single "mealtime platform." Can it be greater than the sum of its parts?

Trending

More from our partners