Technology/Services

Gopuff Teams Up With Tom Brady

Multiyear strategic partnership aims to develop new products, collaborate on content and grow e-commerce brand
Gopuff Tom Brady
Photo courtesy of Gopuff

Online merchant Gopuff has teamed up with legendary NFL quarterback Tom Brady with a multiyear strategic partnership.

Brady, who is also an investor in the e-commerce company, will collaborate with Gopuff on product development, content creation and more as the platform seeks to build brand awareness and deliver unique customer experiences, the Philadelphia-based company said.

“Since my first time using Gopuff, I’ve been amazed by how fast and seamless the deliveries are, offering so many different options right at your fingertips,” said Brady. “I’m excited to be working with the Gopuff team to continue to drive innovation and help create an even better experience for their customers.”

Yakir Gola, CEO and co-founder of Gopuff, added that“we’re thrilled to welcome Tom Brady, one of the most recognizable and respected athletes in the world, to Team Blue.”

“For more than two decades, Tom made history on the field, breaking records, outperforming nearly every expectation and leading teams to victory,” Gola said. “With a shared passion for innovation, together we’ll redefine the future of commerce and make Gopuff the world’s go-to solution for immediate, everyday needs.”

The partnership includes:

  • Exclusive Product Collaborations: Gopuff and Brady will work together to develop unique products available exclusively to Gopuff customers.
  • TB’s Health & Wellness Category: A new category on the Gopuff app and website curated by Brady will be available in the coming weeks, complete with products like Nobull and TB12, among others. 
  • The Brady Bag: Building on its line of culturally relevant bag collections such as the Yes Chef Bag and The Game 7 Bag, Gopuff will launch its first-ever celebrity tote bag and collection in partnership with Brady. 
  • E1 Team Brady: Gopuff will also become the official instant delivery partner of Team Brady’s E1 electric powerboat racing team.

On Wednesday, Gopuff revealed another partnership off the field. The e-commerce company has teamed up with Prime Video to invite fans to go hands-free at summer barbecues with the Sausage Satchel, available exclusively on Gopuff  in celebration of the new series, Sausage Party: Foodtopia on Prime Video. Beginning Thursday, Gopuff customers in select locations nationwide can receive the Sausage Satchel as a free gift with a purchase of $25 or more on the Gopuff app, with a limit of one gift per Gopuff user.

Gopuff is an e-commerce company that carries household essentials, groceries, over-the-counter medication and more. It has hundreds of micro-fulfillment centers and omnichannel retail stores across the United States and the United Kingdom.

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