Technology/Services

GPM Updates Loyalty Program

New fas Rewards offers up to 4% in loyalty points
GPM Arko gas station convenience store
Photograph courtesy of GPM Investments LLC

RICHMOND, Va. —GPM Investments LLC, a wholly owned subsidiary of ARKO Corp., is expanding its fas Rewards loyalty program.

Customers who swipe their cards can earn up to 4% in loyalty points, double the previous 2% offered before relaunching. Customers can start redeeming rewards as soon as they enroll.They can earn 10 points for every $1 spent inside the store and 5 points for every gallon of fuel purchased. Points convert to an award of $1 in fas BUCKS or 5 cents off each gallon of fuel for up to 20 gallons. Awards can also be stacked for maximum value at time of redemption.        

Since the program relaunched in November 2020, there are nearly 100,000 new enrolled members and the program is now available in all GPM store locations across the country.

"We couldn’t be more thrilled about the growth that this program has seen since relaunching late last year,” said Michael Bloom, executive vice president and chief marketing and merchandising officer at GPM. “Providing value to our customers is very important to us, and with this new expansion we’re able to do that at every one of our GPM store locations across the country. We’re looking forward to bringing great deals to even more fas Rewards members.”

In certain markets, an incentive of 10 cents off per gallon, up to 20 gallons, is loaded to the newly enrolled customer’s card immediately upon registration. Two weeks later, another bonus of 5 cents off per gallon up to 20 gallons is loaded. In all other markets, $2 in fas Bucks is applied to the customer’s card at time of enrollment. For a limited time, customers can earn an extra $1 in fas Bucks upon enrolling.

GPM Investments, a wholly owned subsidiary of ARKO Corp., is based in Richmond, Va., and operates or supplies stores in 33 states and Washington, D.C. GPM has about 3,000 locations comprised of about 1,350 company-operated stores and 1,600 dealer sites to which it supplies fuel.

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