Technology/Services

Groupon and GasBuddy Partner on Card-Linked Offers

Consumers will be able to load deals onto payment cards
Photograph courtesy of Gasbuddy

CHICAGO — Online coupon company Groupon and GasBuddy have entered into a distribution partnership to save customers money on fuel.

Under the terms of the deal, Groupon will provide GasBuddy with local food and drink merchants’ card-linked offers. Consumers will be able to load offers directly to an eligible payment card after an easy opt-in enrollment in the GasBuddy app. Once customers visit businesses with these offers and pay with their enrolled card, they’ll receive GasBuddy GasBack points redeemable for free gas at 95% of U.S. gas stations through the Pay with GasBuddy program.

“Partnering with GasBuddy makes perfect sense for us given our shared value proposition of convenience and savings in your local community,” said Sarah Butterfass, Groupon’s chief product officer. “Nearly 20% of all U.S. internet users come to Groupon every month. While that’s an impressive number, we also recognize our potential as a distribution platform as well as the value of connecting with consumers outside of our ecosystem.”

The Groupon and GasBuddy partnership is expected to go live in the second half of 2019.

“GasBuddy’s goal is to give away more free gas in the United States and Canada than any other company,” said Sarah McCrary, CEO of GasBuddy. “Consumers value gasoline as a currency more than cash itself, and by adding local restaurants, coffee shops and other food and drink businesses, GasBuddy is giving consumers more ways to earn GasBack than anyone else."

Founded in 2000, Boston-based GasBuddy allows users to locate gas stations based on fuel prices, location, ratings and reviews.

Chicago-based Groupon offers savings on things to eat, do and buy. The company enables in-the-moment commerce for local businesses, travel destinations, consumer products and live events.

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