CHICAGO — Food-ordering and delivery marketplace Grubhub has taken its branded convenience concept, Grubhub Goods, nationwide. Grubhub now offers on-demand convenience delivery to diners from more than 3,000 Grubhub Goods locations across the country, it said.
This nationwide expansion is in collaboration with 7-Eleven and follows a successful pilot in New York of more than a dozen Grubhub Goods locations offered with 7-Eleven in Manhattan. The Grubhub Goods locations with 7-Eleven reach most of Grubhub's diners nationwide and feature a selection of 7-Eleven's most popular convenience items, including energy drinks, ice cream, personal care products and more delivered by Grubhub drivers.
"Diners have come to expect more choices when they land on Grubhub, including convenience options, which we see as a natural extension of our marketplace and a way to bring more value to the entire Grubhub ecosystem," said Kyle Goings, director of growth and new verticals at Grubhub, Chicago. "We've been working with 7-Eleven for years to offer their locations on the Grubhub marketplace, and it was a no-brainer to team up with the convenience leader again and bring their operational expertise and scale to Grubhub Goods. Together we are making it even easier for diners to order convenience items and satisfy any quick cravings right from the Grubhub app."
With Grubhub Goods, Grubhub said it is growing awareness for the convenience-store segment to help generate more overall orders to c-stores and restaurants. Diners who order convenience items on Grubhub place more orders from restaurants in the following month than those who do not order convenience items, the company said.
This expansion to thousands of Grubhub Goods locations in collaboration with 7-Eleven builds on Grubhub's existing owned Grubhub Goods location in Brooklyn, N.Y., where Grubhub manages the inventory and delivery.
To promote the national launch of Grubhub Goods with 7-Eleven, Grubhub is offering customers 50% off on orders of $15 or more.
Part of Just Eat Takeaway.com, a global online food delivery marketplace, Grubhub features more than 300,000 restaurant partners in more than 4,000 U.S. cities.
Irving, Texas-based 7-Eleven Inc. operates, franchises or licenses more than 77,700 stores in 19 countries and regions, including about 9,500 in the United States under the 7-Eleven banner, about 3,800 under the Speedway banner and about 500 under the Stripes flag, as well as the Laredo Taco Company and Raise the Roost Chicken and Biscuits brands.
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