CLEARWATER, Fla. — Retail services company GSP has purchased substantially all of the assets of Custom Color Corp., resulting in a strategic merger of two retail marketing and store-level execution providers.
“We are proud to announce another exciting milestone in GSP’s 42-year history,” said GSP CEO Geoff Neuhoff. “Custom Color shares our vision and passion for innovation, quality and service. This merger allows us to expand our capabilities and better accommodate the demands of our growing customer base.”
Custom Color’s 100,000-square-foot facility offers state-of-the-art digital production capabilities and supports graphics programs for national retail and consumer brands.
“This new Kansas City location will become GSP’s fourth production facility, enabling us to further reduce lead times and minimize shipping costs for our retail customers nationwide,” Neuhoff said.
Custom Color’s president and CEO, Matt Keith, will join GSP’s leadership team and continue to lead Custom Color as a division of GSP.
“This is a historical turning point for the Custom Color team,” he said. “Joining forces with GSP creates endless opportunities for Custom Color’s clients, who will benefit from GSP’s state-of-art store profiling and execution management technology, AccuStore.”
GPS is expanding its existing operations in Florida, Wisconsin and Utah. It will also expand the Custom Color operation through additional equipment investment and an increase in the workforce, Neuhoff said.
Peter Schaefer of New Direction Partners represented Custom Color in the transaction. Greg Bosl of Endeavor Strategies represented GSP.
Founded in 1969 as a photography processing studio, Lenexa, Kan.-based Custom Color runs as a full-service, digital printing company and supplies graphics to consumer and retail brands.
Clearwater, Fla.-based GSP, founded in 1978, delivers store-specific, in-store marketing programs to more than 70,000 retail locations. It also offers turnkey design, manufacturing and installation for full-scale store remodels and decor refreshes, visual merchandising, photography and graphics. Its AccuStore intelligence technology maintains a single source of site data to help retailers target growth initiatives to the specific needs of each store.
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