A new partnership between and Gulf and Upside to attract new customers and increase repeat visits has driven a 1% average fuel volume lift in the first 90 days, Washington, D.C.-based Upside said.
The partnership involves 350 Gulf stores.
- Gulf Oil parent RaceTrac is No. 17 on CSP’s 2025 Top 202 ranking of convenience-store chains by store count.
“We’re always looking for ways to help our customers grow their business beyond the price sign, and Upside is a great tool to drive those incremental gallons,” said Nikki Fales, vice president marketing and payments at Gulf, Framingham, Massachusetts. “Our pilot program delivered strong results in both gallons and revenue, and based on that success, we’ve now launched the Upside program across the Gulf network.”
Upside partners with more than 50,000 gas stations, c-stores, grocery stores and restaurants across all 50 states and Washington, D.C. Consumers earn cash back on everyday purchases, while retailers gain incremental profit, the company said. As more retailers join, cash-back opportunities expand for users, and as the user base grows, retailers see even more business.
“This partnership reflects the confidence in our product from a top national brand,” said Sam Berkovitz, vice president of enterprise fuel at Upside. “We’re already seeing strong performance at Gulf locations, and we’re excited to continue delivering measurable impact through guaranteed incremental profit.”
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