Hathway Hires Sam Herro to Grow in C-Store Space

New role focused on clients in convenience retail
sam herro
Photograph courtesy of Hathway

SAN LUIS OBISPO, Calif. — Hathway has brought on Sam Herro as director of business development, a new role for the firm. Herro is tasked with growing the company's presence in the convenience-store industry, working across Hathway’s current c-store clients, including Dash In, as well as working to evolve its client roster in the space.

This new addition represents Hathway’s investment into the c-store arena, which continues to evolve and innovate to accommodate the digital consumer.

“Convenience customers are looking for more from their brands from a digital capacity,” said Kevin Rice, chief marketing officer of Hathway. “As this industry looks to advance, we’re primed to help them along their digital transformation, ultimately offering a better experience for their customers. Sam has the real-world experience and foresight to help us partner with the c-store industry in unique and new ways.”

Prior to Hathway, Herro was director of member development at Study Groups and director of retail fuel at Des Moines, Iowa-based Kum & Go, where he led fueling innovation.

“The digital customer experience has been a core aspect of my focus over the past few years in the c-store industry. As customer expectations rise, it is no longer enough to have the best corner lot or newest flavor of energy drinks,” said Herro. “Brands have an opportunity to create a truly differentiated digital experience—one that demonstrates loyalty to their customers while delivering on the brand’s business goals. I look forward to partnering with brands to help them achieve just that.”

As a frequent speaker at industry events, Herro has discussed digital innovation, industry forecasts and more at conferences such as CSP's Outlook Leadership and the NACS Show.

Hathway, based in San Luis Obispo, Calif., and founded in 2009, is a digital growth partner specializing in content, commerce and loyalty for restaurant, retail and convenience-store brands.

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