How to Make Your Store Stand Out This Summer

Vacation travel season gives retailers an opportunity to set themselves apart

It’s hard to believe, but summer and the summer travel season are here. People across the country will soon be hitting the road for weekend getaways, cookouts and other fun activities. And while your customers are planning their trips, now is the time to prepare your store for this busy time of the year. But where should you start your planning?

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According to a study conducted by The Boston Consulting Group, store cleanliness drives customer satisfaction and sales. In fact, this study indicated that the brands that earned the top five rankings against critical factors, which included cleanliness, received on average 34% share of wallet. The study also showed that store cleanliness is highly valued by customers, but it’s considered rare.

So cleanliness is valued, but how can you make it a differentiator for your store? The answer is simple: by implementing a hand hygiene program in your store and at the pump. A hand hygiene program not only demonstrates you care for your customers’ health and well-being, but it also improves the perception of your store’s cleanliness.

We all know proper hand hygiene is one of the most effective ways to help reduce the spread of germs that can cause illness, and using an alcohol-based hand sanitizer, such as Purell Advanced Hand Sanitizer, is a proven method for effective hand hygiene. Yet good hand hygiene shouldn’t be practiced only inside the store; it plays a role outside as well. 

Practicing Good Hand Hygiene Inside and Outside

The Purell at the Pump program places Purell Advanced Hand Sanitizer right at the pump, making it convenient for customers to clean and sanitize their hands before heading inside the store to purchase their favorite snacks or beverages. And once your customers are inside of the store, having a versatile hand hygiene solution, such as the Purell ES Everywhere System, at key locations, including the cash register and snack bar, makes practicing good hand hygiene easy and practical.

Need further proof that having Purell Advanced Hand Sanitizer both inside and outside of the store not only provides an excellent experience for your customers, but also enhances their perception of your store’s cleanliness? A 2016 study conducted by Taylor Research found that a store offering Purell Hand Sanitizer cares about cleanliness and safety. In addition, the survey found that having Purell Hand Sanitizer present made them more likely to buy food and beverage at the store.

So as we head into a busy summer, remember, the evidence is clear: Cleanliness drives sales.

This post is sponsored by GOJO Industries, the inventors of the PURELL brand

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