EAST RUTHERFORD, N.J. — Hudson, which has more than 1,000 convenience-like stores in airports, commuter hubs, landmarks and tourist destinations in North America, has opened its first Hudson Nonstop store using Amazon’s just walk out technology at Dallas Love Field Airport (DAL).
Located after the security checkpoint near Gate 10, the 500-square-foot store officially opened its gates to Dallas travelers on Feb. 22.
“The opening of our first Hudson Nonstop store is a significant milestone in delivering on Hudson’s vision for accelerated digital innovation in-store and overall digital transformation across the business,” said Brian Quinn, executive vice president and COO of Hudson. “Hudson Nonstop represents a new way of retailing that emulates an end-to-end digital shopping experience, which we believe is the future of retail, even after COVID-19—we look forward to serving travelers in this exciting new store concept for years to come.”
Acknowledging the need for social distancing protocols in the COVID-19 environment, the store is designed for one-way traffic and eliminates checkout-line friction to manage crowd control.
Customers can enter the Hudson Nonstop store with a swipe of their credit card or using Tap-to-Pay, take the products they are looking for and then walk out of the store. Customers can find a selection of grab-and-go food, beverages and snacks, as well as electronics, personal protective equipment and health and beauty products throughout the store. The store will also include a selection of Texas-themed merchandise.
“There is so much to celebrate as we welcome the first travelers to our Hudson Nonstop store at Dallas Love Field,” said Evan Schut, senior vice president of operations for Hudson. “We thank the DAL management team for their ongoing partnership and are honored to bring the first Hudson Nonstop store to an airport as collectively dedicated to transforming the travel experience as we are.”
The opening of Hudson Nonstop adds to Hudson’s existing footprint at DAL, which offers more than 15 travel convenience and food and beverage stores, including a variety of locally inspired concepts.
“Hudson Nonstop is a tremendous amenity for our customers,” said Mark Duebner, director of Dallas Love Field Airport. “We want to keep our concessions program fresh and are always looking for new technology to improve the customer experience.”
While debuting first at DAL, Hudson plans to introduce the Hudson Nonstop concept to additional airports in North America in 2021, making contactless shopping opportunities more widely accessible for travelers.
Hudson, a Dufry Company based in East Rutherford, N.J., has more than 1,000 stores in airports, commuter hubs, landmarks and tourist locations. Dallas Love Field served nearly 17 million passengers in 2019.