ATLANTA — InComm has acquired Meridian Loyalty, a full-service incentives business that creates loyalty and engagement programs for large corporations.
With this acquisition, InComm will offer corporations flexible rewards and member-centric design and management tools for business-to-consumer, business-to-business and employee programs. The move expands InComm’s capabilities from the delivery of stored-value rewards to a suite of end-to-end services for brand-focused incentive, loyalty and engagement programs, including travel and merchandise redemptions.
“Incentives and rewards have become essential tools for brands to engage their audiences, so we are working toward helping our customers maximize the performance of their programs,” said Brooks Smith, CEO of InComm. “The Meridian Loyalty team brings decades of experience and technological expertise in creating effective incentive, loyalty and engagement programs, and we could not be more excited to welcome them to the InComm family.”
“Meridian disrupted the incentives industry in the '80s and '90s with the introduction of the MeridiCard, the industry’s first reloadable debit card, so our point of view has been rewards-agnostic from day one,” said Sam Toumayan, president and owner of Meridian Loyalty.
InComm will also offer consultation services grounded in data-driven, predictive analysis and tools. With this approach, InComm aims to provide actionable insights to maximize participation rates and ROI for customer incentive, loyalty and engagement programs.
Meridian is based in St. Louis and works with companies around the world.
Atlanta-based InComm specializes in payment technologies, including prepaid products and products for paying bills, using a membership card, purchasing digital goods or adding funds to an online account.